Feedback

8 idées fausses autour du feedback client ! – idée N°1
28 novembre 2016
Voici 8 idées sur ce que ne doit PAS être votre programme de feedback client ! J’ai eu l’occasion...
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Les 13 différences entre Etude de satisfaction clients « à chaud et à froid »
30 août 2016
Un client, qui jouait volontairement les naïfs, m’a demandé de lui expliquer les différences entre les études de satisfaction...
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9 modes et 20 façons d’écouter vos clients
8 mai 2016
Il existe 9 modes et 20 façons d’écouter vos clients dans la réalisation de vos études à chaud ou...
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NPS & suivi Experience client chez Bristol-Myers Squibb « Close the Loop »
14 mars 2016
Nous connaissons tous le NPS, mais nous ne l’utilisons pas tous de la même façon. Certains managers de la...
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Feedback clients & Ecoute en flux tendu (Customer Satisfaction Tracking)
29 janvier 2016
Il existe 3 grands types de mesure de la satisfaction clients : A Froid ou à Chaud (sur évènement) Sur...
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Les services funéraires s’intéressent aux avis clients !
21 janvier 2016
Ce titre est un brin provocateur mais si vous êtes là c’est qu’il a marché… Les sociétés de...
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